Why you should stop spellchecking your blog

It's true that grammatical errors, and even more often spelling errors, can be really noticeable in a blog. Those misteaks may turn readers off, sending the message that your company lacks professionalism - or they may make your blog more authentic.

Currently reading Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business, in which Jason Ryan Dorsey argues that typos in a blog can seem more sincere to the Millenial Generation, who have been reared on self-publishing technology like Twitter and expect a few errors to slip through.

What this means is that it's more important than ever to develop niche blogs for target audiences. How you communicate with a 20-something or Baby Boomer can be very different, even if you've got the same story to tell.

A review of Y-Size Your Business will be a featured business book review as soon as the book is finished. Follow the blogger for more reviews.